I'm really proud to share that Mora has been accepted into the Buy Women Built community – a movement championing female-founded businesses. 

Buy Women Built is rooted in a simple but powerful idea: not everyone can invest in or mentor female founders – but everyone can buy from them. 

By shining a light on women-built brands, the movement helps us all as consumers make more informed choices about where we're spending our money while inspiring female entrepreneurs to believe that building a successful business is possible for them too. 

The reality behind Buy Women Built 

Some of the statistics are staggering, yet entirely unsurprising: 

• The UK is around 30% behind other developed countries when it comes to women starting businesses
• 80% of 11-18-year-olds can't name a single female entrepreneur 
• Children are four times as likely to associate entrepreneurship with men 
• If women started businesses at the same rate as men, an estimated £250 billion could be added to the UK economy

These highlight that this isn't just about individual brands; it's about opportunity, representation and long-term economic impact. 

Why does this matter to Mora?

At its heart, Buy Women Built is founded on values that resonate deeply with me as a founder and, more fundamentally, as a woman. I'm delighted to see Mora in the company of Britain's successful women-founded businesses and to be a small part in helping to create space for other women to dream bigger. 

Mora was founded after I experienced burnout while working in mental health and became acutely aware of how often we only slow down once we're already exhausted. Since making candles around my kitchen table, Mora has grown into a wellbeing-led brand focused on quality, longevity of scent and integrity in how things are made. Being part of Buy Women Built feels like a natural alignment – a community that values honesty, collaboration and building something meaningful, not just fast. 

The power of small everyday choices 

What I love most about Buy Women Built is its emphasis on everyday action. Change comes from daily decisions. As consumers we have the power to change the shape of the economy we live in. If you're someone who cares about where your money goes, Buy Women Built is an excellent place to discover brands – and to consciously support the kind of economy you want to see. 

When we Buy Women Built we don't just support brands and female founders. We help the next generation believe they can build them too. 

Sarah 
Founder, Mora